Amazon Best Books of the Month, March 2012: Combining cutting-edge neurological research with the age-old mystery of how and when inspiration strikes, Jonah Lehrer’s Imagine: How Creativity Works is a fun, engaging study of creativity. Lehrer uses case studies like 3M’s and Pixar’s innovative corporate cultures and Bob Dylan’s songwriting habits to frame scientific findings about the brain and where creativity comes from. You won’t find exercises to help you think more creatively or ways to avoid creative blocks in this book. Instead, you’ll learn how and why creativity is stimulated by certain activities—like looking at the color blue, traveling, or daydreaming productively—and how these activities stimulate creativity in everyone, not just in ‘creative’ people. Lehrer’s focus is as wide and fascinating as his topic itself and there’s something to engage every reader, no matter where you rate yourself on the creativity spectrum. --Malissa Kent
As I was telling people in chat earlier, I heard a fantastic interview today and ran out and got someone's book. I usually don't do that, but sometimes you just hear someone who seems so in line with your way of thinking that you want to shout and jump up and down and go...
"YES! Finally! Someone understands!" I briefly tried to mention these ideas in chat hours ago (while at work on my phone), but now that I'm home I get a chance to say what I heard and what I took away from this utterly fantastic interview in a far more detailed fashion. It also gives me a chance to share my thoughts on criticism which is what I was trying to do earlier in chat.
So for years, basically since 1948 and the publishing of a book called Your Creative Power we've had the concepts of cooperative work, brainstorming, and group projects. When I heard this, not knowing where the concept of brainstorming came from, I stood up and took notice because Mizahar is in essence a cooperative enterprise beings that its a collaborative storytelling forum. Now when I was in school I've always hated group projects, because I ended up doing most of the work, beings that those who ended up in my groups never seemed to lift a finger. I'm sure you can relate. I work better on my own challenged by my own limits and driven by competition with - you guessed it - myself. Since about 1948, scientists have been studying brainstorming (yea, that's the year the term was coined, right?) and guess what? They have found over and over again that it doesn't work effectively and that its often counter productive. The reason its counter productive is simple. Anything goes, no one is judged, and criticism is not a factor. The idea is that if people aren't afraid of being criticized, then they feel more free to come up with ideas.
I'll leave you to look up these studies yourself if you are interested in exact design and findings. I did a precursory looksee in the scientific circles I like to roam in and found a ton of them. But moving on...
The problem with that notion is that the level of creativity when unchallenged drops significantly. In 2003, Charlan Nemeth, a professor of psychology at the University of California at Berkeley, did quite a few studies on brainstorming and found out that basically, like I already knew intuitively, brainstorming was terrible for creativity. Brainstorming stifled creativity whereas debate (the alternative when talking about groups) which counted on criticism (and no not constructive but flat out old fashioned natural criticism) was far more effective. Here's what she said. “There’s this Pollyannaish notion that the most important thing to do when working together is stay positive and get along, to not hurt anyone’s feelings. Well, that’s just wrong. Maybe debate is going to be less pleasant, but it will always be more productive. True creativity requires some trade-offs. Authentic dissent can be difficult, but it’s always invigorating. It wakes us right up.” Yes.. it does. It does so beautifully.
I've always known this. Always. Hats off to this doctor for running this study and having this concrete proof. And hats off to this amazing author who's book I can't wait for Amazon to deliver to me. Competition is healthy.
Why did I love this interview so much that I went out and bought his book and am reading it? Well I've always thought muses were bullshit. This author does too. He also talks about creative blocks ("I've lost my muse!") as a heck of a great thing that always spawns creativity. He lectures that creative blocks are amazingly good for us. "It's often only after we've stopped searching for the answer, that the answer often arrives. Before there can be a breakthrough, there has to be a block." Blocks force your brain to dig deep down and look for what we call insight. Criticism does this as well. Criticism is the breeding ground of insight. Blocks produce insight, so embrace them. Insight is what Doc found in Back to the Future when he fell off his toilet and invented the Flux Capacitor, remember? Insight is what we get when we have those 3am AH HAH moments and sit straight up in bed suddenly knowing the answer to whatever it was we were searching for.
"The lesson of letting go is that we constrain our own creativity. We are so worried about playing the wrong note or saying the wrong thing that we end up with nothing at all, the silence of the scared imagination." I want my imagination to be a bigger thing than that. I've always had very little fear in my life, which is probably why the exercise for delving into Kavala's fears was hard for me. And even though some people immediately dismissed Kavala's fear of just flat out fearing things as common and unnoteworthy, it was still a
significant revelation to me and that's in the end what counts the most. I don't write for others, I write for myself. And that's why I talk about things. I'm not afraid of people talking about me behind my back and not too me. That's humanity for you and fortunately (for I do love humanity) that's what people do... talk about other people.
So, getting back to criticism. We, as a society, have had to invent what I consider totally inappropriate terms like Constructive Criticism because we have personal problems as people. We can't set things aside. Our knee-jerk habit, when criticized, is to take it personally. Don't we have enough negativity in our lives? Why do we take it personally though? Our egos get in our way. We get offended, even if what people say to us is true. I grew up in a culture that was free spoken and criticism was a part of life. Nothing was personal, not really, and everything was a chance to grow. If you didn't grow from criticism you didn't deserve to breathe.
I think, sometimes, the rest of you suffer from your more modern society and have to 'unlearn' a lot of these damaging habits like taking things personally or having to label criticism as 'constructive' to remind yourselves to be nice. Natives aren't perfect, but in some things I think our more primitive culture (I didn't even have electricity for part of my youth) put us wisdom-wise ahead in many ways.
When one can accept criticism gracefully you'll start to realize that you don’t know everything. This is something you actually already know, but acknowledging it is really important too. What other people say to you, always, is valuable. Be open to it so you can learn from it. You're rate of personal growth will rise dramatically while your fear will plummet. And when I say plummet I mean it will completely and utterly erode out of your life until there is nothing left. You won't care if people criticize you and you'll find in fact you're eager for folks to do so. Why? It makes you better. Even mean criticism has grains of truth and you can grow from it. And it doesn't even come across as MEAN if you don't take it personally. Seriously people, most of what you fear is in your head. And when that fear has been set aside, your creativity will skyrocket. You'll dig deeper, try harder and soar.
There's no one, absolutely no one, on the face of this planet that can hold you back if you aren't chained to the ground with fear. And this is why I ordered Lehrer's book. He 'gets' it and backs it with scientific proof. What's more beautiful than that?